Data Retention.

The principle

We retain personal data for as long as your account is active and we need it to provide the Services. When it's no longer needed — or when you ask us to delete it — we delete or anonymize it, except where we must keep certain records to meet legal, tax, or security obligations.

By data type

• Account and profile — kept while your account is active; deleted after you close your account (see Account Deletion).
• Content you create (agents, websites, chats, workflows, knowledge, memory) — kept until you delete it or close your account.
• Leads and form submissions — kept while relevant to responding to you or an active business relationship, then removed on request or during routine cleanup.
• Billing and invoice records — retained for up to 7 years after a transaction to meet tax and accounting requirements, even after account closure.
• Usage and metering records — retained to support billing accuracy and abuse investigation, then aggregated or deleted.
• First-party analytics (page path, referrer hostname, country, utm tags — no IP) — retained to power your traffic dashboards; older raw rows may be aggregated or pruned over time.
• Support records (tickets, session metadata) — retained for a reasonable period to maintain support history and resolve disputes.
• Connected-integration tokens — stored encrypted while the integration is connected; deleted when you disconnect it or close your account.
• Security and audit logs — retained for a limited period to detect and investigate abuse and protect the Services.

Backups

Our database provider maintains routine encrypted backups for disaster recovery. Deleted data may persist in backups for a short rolling window before those backups expire and overwrite.

Legal holds

We may retain specific data longer where required to comply with a legal obligation, resolve a dispute, or enforce our agreements.

Questions

Want to know how long we hold something specific? Email contact@westhillsai.agency.